There are some basic seo you should do for your site, so that search engine will be able to read
and index it properly.
Title tag
OK, now you need a title tag for the page, which should include the top 2-3 keywords. For the best
keywords you can check with free keyword tool.
Remember characters should not be more than 95 and should not have more than 3.
Meta Tags
You need the following Meta Tags in web page:
Let’s see each one step by step
This tag is tells content type is html and character set used it iso-8859-1 there are other character
sets also but this is the commonly used one.
This one should have all your keywords inside starting from most traffic keyword
keyword tag for our example would be something like :
Provide short decription about your site and include all the keywords mentioned in the title tag.
Our decription tag could be
It can be upto 255 characters and avoid using more than 3 commas.
This one is used for search robots..following explanation will help you :
index,follow = index the page as well as follow the links
noindex,follow = dont index the page but follow the links
index,nofollow = index the page but dont follow the links
noindex,nofollow = dont index page, dont follow the links
all = same as index,follow
none = same as noindex,nofollow
Body
Now this is very important part, include all top 3 keywords here, I will suggest just break the
keyword and use it…
And best thing will be include main keywords in h tags h1,h2 etc.. and yes, start with h1 and then
move to h2 , h3 etc.. I know h1 tag will be too big but CSS can help you there, define small font
size in css for H1,H2 tags.
Title and alt tags for images and links
Use some keywords in the tags but dont add all the keywords and if not nccessary then dont use
keywords in it basically it should explain what is image all about thats it… Remember add top
keyword at least 4 times in the body and other 2 keywords thrice and twice respectively.
Footer
This is very important part for Search Engine optimization, try to include top keywords here and
see the effect use site keywords as links i.e.
Golf carts etc
OK thats it done? NO you need to read some more stuff..
Site Map
This is page where you need to put all the links present in your site, this is will help Search
Engines to find the links easily and also provide link for site map in footer, coz search engines
start scanning the page from bottom.
If you use wordpress then this part is not required, as wordpress has built in pinging to do this.
IF you create your site in html or php, sitemap is a must. If your software does not provide sitemap,
then you can get a sitemap for free at auditmypc.com
That’s it for now
Link building is having links in your website to others and your links in other sites. It is a natural process that links increases over a period of time if your content is valuable. People links to you when you have good content which they can share to others.
Links in the site are valuable and vital for your success of your website. The more links you have from other pages and websites linking back to your site, the more popular it will be with the search engine rankings, so you have strive to more links whenever possible.
A good method to use is to enter into agreements with other webmasters, or requesting for exchanging links to each others’ sites. This kind of agreement costs nothing, you can enter into it with as many other people as you wish, and it’s ongoing – meaning you’ll be enjoying free links to your sites for as long as the agreement remains in place. This is called a two way links or reciprocal linking.
This method works well when your site is well constructed, informative and professional in appearance. Not only will this enable you to get more people to link back to it, it will also improve your rankings with the major search engines.
The other method is one way linking, which will have greater effect on search engine ranking.
Submission of articles to article directories is one of the easy way to get one way links. You can make a practice to start writing one or two articles a week and submit to major article directories like ezinearticles, articlecity etc. There are number of service to submit the articles to article directories.
You should also consider creating your own blog which is free and easy to create and put your links to your site. You have to link your homepage as well as internal pages. So that the search engines will access your internal pages and raise your ranking.
You should think of these activities as building a network of links that will strengthen the credibility of your website. As you link to more and more pages in more and more different ways you should see your search engine ranking starting to climb.
The key to successful link building is to do it on a regular basis. You have to be natural in what you do. You can’t create more in links in short period of time. Have a target to create few links every week as time goes your links will look natural have maximum effect in the search engine ranking.
