Getting a good search engine ranking for your website is a must for every website to reach the maximum audience. There are many ways to get the website in the high ranking in the major search engines. One important method is directory submission.
Directory sites organize its content by categories and the relavent websites are listed in its categories. There are two kinds of web directories free and paid directories. Free directories accepts the sites with or without requiring reciprocal links. Paid directories ask money to get listed in their directories.
The most popular free directory is Dmoz.org and popular paid directory is yahoo directory. Getting into the dmoz directory takes time, as the process is manual and there is a huge backlogs. You can get listed in yahoo directories immediately in few days but you have shed $300 per year to get listed. If you can do this, its worth enough.
A website once listed gets a one way link from the directory. This free link helps the listed site in a lot of ways. Firstly, it provides a way for search engine spiders (also known as crawlers) to find the website and index it in their own database.
Secondly, a directory placement provides the extra benefit of getting relevant traffic to your website. Since people who are actively looking for new websites and portals often visit these web directories, chances remain high that such people may also visit your site and thus provide your site free traffic.
The most significant benefit of directory submission is increasing your link popularity, which simply is a measure of the quality and quantity of incoming links to your site. Search engines like Google, yahoo and msn provides a lot of importance to links while evaluating the rankings of a site for a particular keyword. Google for example takes into account the PR (Page Rank) of the page along with the anchor text of the link while deciding the rankings for a keyword.
In essence, without submitting a site in relevant directories, one cannot hope to achieve high rankings in search engines. Thus, one must definitely go for directory submissions since the time and effort is worth it.
This is a time consuming task, but if you do not have tight budget then you can outsource this from freelancer. There are so many people out there to help you out in doing this. For outsourcing you can go to a freelance site line elance, scriptlance or some directory submission companies. Google it to find the directory submission companies.
Link building is having links in your website to others and your links in other sites. It is a natural process that links increases over a period of time if your content is valuable. People links to you when you have good content which they can share to others.
Links in the site are valuable and vital for your success of your website. The more links you have from other pages and websites linking back to your site, the more popular it will be with the search engine rankings, so you have strive to more links whenever possible.
A good method to use is to enter into agreements with other webmasters, or requesting for exchanging links to each others’ sites. This kind of agreement costs nothing, you can enter into it with as many other people as you wish, and it’s ongoing – meaning you’ll be enjoying free links to your sites for as long as the agreement remains in place. This is called a two way links or reciprocal linking.
This method works well when your site is well constructed, informative and professional in appearance. Not only will this enable you to get more people to link back to it, it will also improve your rankings with the major search engines.
The other method is one way linking, which will have greater effect on search engine ranking.
Submission of articles to article directories is one of the easy way to get one way links. You can make a practice to start writing one or two articles a week and submit to major article directories like ezinearticles, articlecity etc. There are number of service to submit the articles to article directories.
You should also consider creating your own blog which is free and easy to create and put your links to your site. You have to link your homepage as well as internal pages. So that the search engines will access your internal pages and raise your ranking.
You should think of these activities as building a network of links that will strengthen the credibility of your website. As you link to more and more pages in more and more different ways you should see your search engine ranking starting to climb.
The key to successful link building is to do it on a regular basis. You have to be natural in what you do. You can’t create more in links in short period of time. Have a target to create few links every week as time goes your links will look natural have maximum effect in the search engine ranking.
