Shankar Rao's

Of all the SEO tools meant for website promotion I personally adore article submission, why? Simply because in my conception it is a better tool to route traffic to your web site. The cyber space was meant to be a super encyclopedia for information and the sole purpose of a geek or a cyber surfer is to hunt for categorized information. Articles are simpleton means and tools by the website to express their true quality in a summarized form to prospective clients or consumers on the cyberspace.

A cautiously written article can conjure magic with your website. An article is not only an advertising propaganda, but in some ways it exemplifies the quality and quantity that a visitor will be served on your website. In fact it denotes the prestige and knowledge of a person in his own niche.

The prime advantage with article marketing is the fact it aids in branding your website. Remember once the categorized niche hunters get impressed by your article, you are just a click away from your potential client. Articles have become the most viral form of advertising on the internet. As effective tools to express what exactly are you capable of article marketing go a long way in promoting your website on the internet.

Search Engines just love a keyword rich article as the back links in conjunction are examples of genuine human feedbacks. Another advantage which is generally cited with article marketing is the fact that you get plenty of back links to your website for a single article and your page ranking increases to astronomical levels.

Submitting your articles to different web directories will not only brand you as a past master of your tricks and trade, but will also enhance the monetary value of your website. Once the human traffic initiates you can further monetize your website through other means such as Google ad sense and banner advertisements of other websites.

However, proper care should be taken while writing a particular article for the promotion of your web site, first the article should no be less than 500 words, which is ideal, but a 700 word article is still allowed and secondly a keyword density of 2% to 3.5 % is ideal. Avoid too many repetition of the keyword in the article and try to include all the keywords rather than using a single keyword, after all people will be routed to your articles on the basis of your optimized keyword only and nothing else. Some critics are too stubborn about the grammar and spellings, but an error of 0.5% is generally allowed by search engines. I have seen much better written articles singled out from the directories in face of much engaging one, thus all the articles should be engaging and not only skimmed milk.

Press release, sales copy, e-zines, blog postings and forum postings are some of the other forms of article marketing and aid in procuring personal to professional relationship with potential customers.

Referral marketing has taken the world by storm and with each minute that passes away a website is subscribed for an affiliate program. Online or offline, its all about money, and it is a genuine reality that what is visible sells. The core question which often entangles our thought is, where to look for ….? Referral marketing has taken due care of this basic question and wherever you are, you will gradually be linked to the essentials of your exploration. Advertising does not comes cheap nor do the potential customers, hence advertisers are charged with a small amount when a website refers its visitor to the advertised destination.

Affiliate programs are generally categorized under three tier system as of now and these are briefly discoursed below,

CATEGORY 1) Commission based affiliate model:- This form of affiliate model provides a percentage of the sales income to the website which refers the visitor to the actual destination or the provider of the affiliate program. These affiliate agent websites generally get commissions ranging from 1% to 15 %. However, in this kind of affiliate program page rank of the subscriber website plays a crucial and a significant role, as for those websites which have a higher page rank are awarded a larger share of the percentage in comparison with the lower page ranking site.

CATAGORY2) Fixed sum for fixed actions- this model of an affiliate program in which the subscriber website receives a definite basic amount on a particular action predefined in the program guidelines. This can vary from signing up to downloading particular software from the subscriber website. Different websites have versatile requirements; hence different sets of actions are postulated for varied categories of websites and niche markets. The affiliate program is adopted by many websites and even by affluent companies like relianceinfocom, whose site is always blocked by a plug-in to be downloading for flash software.

CATEGORY 3) Click to earn model:- this is perhaps the most popular model rampantly embraced on the internet, best example of this category of affiliate program is visualized by Google ad sense or even better Bux2.com. There is absolutely no hassle of after sale payments, the subscriber site gets paid every time a visitor clicks the advertisement placed in the Google ad sense.

Referral marketing has its own sets of advantage for both the provider and for the subscriber as well. The ultimate goal “earn while they click”. Monetization of your websites started long before Google launched ad sense in the market. Google has simply eradicated pains for choosing an affiliate program for your website as a subscriber. Google has simply made things and life easy for us
    
Before giving a thought about placing a goggle ad sense on your website you need to consider the following questions,
1) Is your website content rich?
2) Are your keywords optimized?
3) Is your niche interest properly stated on your site?
4) Have you made any efforts to optimize your site via search engine optimization tools and strategies?

A website with absolutely no rich content is likely to attract less crowd and traffic, hence, no point in placing Google ad sense as the ads will never be clicked by the visitors, who will find your site disengaging and irrelevant and switch to some other page. On the contrary a content rich site will enroute more traffic to your site as Google algorithms assign only relevant advertises meant and made solely for your website, based on the content and the niche area you are expert in. The content should be engaging and the article placed on the web page should mesmerize your visitors, it has primarily two advantages one your page ranks increase due to reoccurring human traffic and secondly you can mint money with the goggle ad sense when clicked by the audience.

Keywords are also paramount and determine the category of crowd moving towards your website, properly optimized keyword with density 2%-5% in the web content will make search engines and traffic fall in love with your website.

Your niche interest should be distinctly stated on the website in the absence of which the traffic is likely to move away from your site branding your website as hoax and con, so ultimately no traffic or poor traffic, hence no clicks or poor clicks on the advertisements placed in the Google ad sense.

SEO is one aspect which most of the entrepreneurs forget after launching their website on the virtual ground. Remember before anticipating others to click the advertisements in the Google ad sense, you should make provisions on your own part to boost traffic to your website, while Google may take its time, by seo of your website you can simply energize the process, so that next time spiders crawl around the matrix they can consider bagging your site to Google’s first page. Once the human traffic is generated and routed to your website, google absences will take care of all your monetary apathies and replace them with blooming empathies.

Some sites are built for the sole purpose of conjuring monetary gains through ad sense, these sites have no relevance and are meant to be doomed sooner or later as in the absence of above requirements, the traffic is most likely to be deviated away from these blank websites, as some one said “you can cheat a man once, but not twice”.