Directory Submission - A Must in Link Building Process
Thursday, October 2nd, 2008Getting a good search engine ranking for your website is a must for every website to reach the maximum audience. There are many ways to get the website in the high ranking in the major search engines. One important method is directory submission.
Directory sites organize its content by categories and the relavent websites are listed in its categories. There are two kinds of web directories free and paid directories. Free directories accepts the sites with or without requiring reciprocal links. Paid directories ask money to get listed in their directories.
The most popular free directory is Dmoz.org and popular paid directory is yahoo directory. Getting into the dmoz directory takes time, as the process is manual and there is a huge backlogs. You can get listed in yahoo directories immediately in few days but you have shed $300 per year to get listed. If you can do this, its worth enough.
A website once listed gets a one way link from the directory. This free link helps the listed site in a lot of ways. Firstly, it provides a way for search engine spiders (also known as crawlers) to find the website and index it in their own database.
Secondly, a directory placement provides the extra benefit of getting relevant traffic to your website. Since people who are actively looking for new websites and portals often visit these web directories, chances remain high that such people may also visit your site and thus provide your site free traffic.
The most significant benefit of directory submission is increasing your link popularity, which simply is a measure of the quality and quantity of incoming links to your site. Search engines like Google, yahoo and msn provides a lot of importance to links while evaluating the rankings of a site for a particular keyword. Google for example takes into account the PR (Page Rank) of the page along with the anchor text of the link while deciding the rankings for a keyword.
In essence, without submitting a site in relevant directories, one cannot hope to achieve high rankings in search engines. Thus, one must definitely go for directory submissions since the time and effort is worth it.
This is a time consuming task, but if you do not have tight budget then you can outsource this from freelancer. There are so many people out there to help you out in doing this. For outsourcing you can go to a freelance site line elance, scriptlance or some directory submission companies. Google it to find the directory submission companies.
