Shankar Rao's

Link building tactics are used to help a particular website to come up on top of the search engine listings. Though numerous innovative strategies have been put forth, a strategy that provides natural link building is always considered as a perfect tactic. In this regards, the contextual link building strategy is the most preferred, highly recommended and very effective tactic that helps websites to dominate their niche in search engines.

This strategy of placing links in the content of the blog reviews is referred as natural because the links are not placed deliberately, either by the host website of the link or by the firm that is hired to implement this strategy. This strategy increases the traffic only because of the original and inventive content of the review that naturally persuades the reader to click on the link.

Though you will have to make a small investment to access these services, the returns on your investment are quite substantial and worth it.

With contextual link building you get fast and effective results due to the real time factor and personal touch that is involved through the reviews posted in the blogs. Accurate information, creativity, reliability, relevance and promotion are the right combination for a successful blog review. To make your review more colourful and attractive to the target audience, you can even add relevant pictures to it.

In contextual link building, a hyperlink to a related website is incorporated along the natural flow of the blog reviews text body. When a reader finds a related link to a website, it increases the chances of him clicking on the hyperlink which will redirect the reader to the host website that employed the contextual link building.

The blog reviews employed in contextual text building serves dual purposes. While the reviews attract internet users who are on a look out for fresh content, it also effectively manages to put the content of the review on the top list of the search engines at the same time. The hyperlinks used in the natural flow of the review content acts equally well to draw the attention of the online readers as well as the search engines.

As the content of the review is what draws the targeted readers and increases the traffic to the linked website, hiring a professional SEO writer will lead to the success of the contextual link building strategy.

The links that are included in the reviews are permanent and only one way links. So the placement of these one way links on relevant blogs along with some innovative PR will add to the success of the contextual link building strategy.

Cyber space is innovated on links and is standardized as a unique web of spider interlocked at junctions or nodes. Every new node added to it amounts to a new website added to it; based upon this spider model the online business is contemplated on the virtual space. The traffic generated is managed by the number of links a particular node or website has with each other, it’s like we take an errand toour trusted grocery store and are referenced to a hardware store for our water management requirements. Links on the cyberspace not only determine our business but also determine the monetary value of our website. Alexia rank and page rank are two features which mark the hierarchy on the internet based upon the links and visitors on our website. Links are categorized by various forms like one way link ,two way links, three way links ,reciprocal links, affiliate links etc Following is a brief eulogy on the link building techniques generally employed for our website and covering virtually all the categories of link types,

Techinique1) Submissions:- This technique is a whole lot and vast marketing tactics employed for the websites interlinking. It covers directory submissions, article submissions and press release submission to relevant free or featured directories.

Technique 2) Social book marking:-Submit your URL to various social book marking sites to receive back links to your own website.

Techinique3) Video submissions:- Submitting your message via audio video message to video directories and social networking sites like YouTube.com can in many ways provide your website with visitors as well as back links of other websites .

Technique 4) Affiliate programs :- Starting your own affiliate programs is a good conception in the context of formulating back links to your website .Amazon was the first website to start such a program in 1996 when they stared paying other websites for referral marketing. Affiliate programs can be sub categorized in three forms,

a) Fixed commission after sale affiliate programs

b)  Action based affiliate model

c) Click to earn model

Technique 5)Mailing list:- Building back links and customers via E-mails has always been the faction of dedicated direct advertising providing valuable back links and customers and potential business partners .The mailing list can be of various forms these are listed below,

a) Personalized mailing list

b) Moderated discussion mailing list

c) Un-moderated discussion mailing list

d) Appropriate discussion mailing list

Technique 6) RSS or Really Simple Syndication:- It can be defined as a technical format that allows online publishers to share and distribute their content to other websites or individual Internet users. This particular feature is not only becoming a popular means of attracting customers but also in getting back links to a website from other websites .

Building quality links for your website requires a lot of patience, research and evaluation. On one hand one should concentrate all their efforts for finding directories which are in appropriation with the keywords optimized for their websites while on the other hand cautious analysis of the keywords and strategies of the competitors is also significant, at the same time. Link building techniques will only help when careful strategies are developed for your online business and websites, with milestones set to overtake your competitors and niche market by storm.

Getting a good search engine ranking for your website is a must for every website to reach the maximum audience. There are many ways to get the website in the high ranking in the major search engines. One important method is directory submission.

Directory sites organize its content by categories and the relavent websites are listed in its categories. There are two kinds of web directories free and paid directories. Free directories accepts the sites with or without requiring reciprocal links. Paid directories ask money to get listed in their directories.

The most popular free directory is Dmoz.org and popular paid directory is yahoo directory. Getting into the dmoz directory takes time, as the process is manual and there is a huge backlogs. You can get listed in yahoo directories immediately in few days but you have shed $300 per year to get listed. If you can do this, its worth enough.

A website once listed gets a one way link from the directory. This free link helps the listed site in a lot of ways. Firstly, it provides a way for search engine spiders (also known as crawlers) to find the website and index it in their own database.

Secondly, a directory placement provides the extra benefit of getting relevant traffic to your website. Since people who are actively looking for new websites and portals often visit these web directories, chances remain high that such people may also visit your site and thus provide your site free traffic.

The most significant benefit of directory submission is increasing your link popularity, which simply is a measure of the quality and quantity of incoming links to your site. Search engines like Google, yahoo and msn provides a lot of importance to links while evaluating the rankings of a site for a particular keyword. Google for example takes into account the PR (Page Rank) of the page along with the anchor text of the link while deciding the rankings for a keyword.

In essence, without submitting a site in relevant directories, one cannot hope to achieve high rankings in search engines. Thus, one must definitely go for directory submissions since the time and effort is worth it.

This is a time consuming task, but if you do not have tight budget then you can outsource this from freelancer. There are so many people out there to help you out in doing this. For outsourcing you can go to a freelance site line elance, scriptlance or some directory submission companies. Google it to find the directory submission companies.